Varying natural ingredients including shea butter, charcoal and oats

OVER 98% NATURAL ORIGIN

NATURAL ISN'T A BUZZWORD

Real ingredients doing real work. Coconut oil for lather, shea butter for softness. No synthetics, no fillers, no guessing.

  • No Junk
  • No Filler
  • No Mystery

WHAT'S IN YOUR SOAP

WE SHOW YOU

No hiding behind buzzwords. Every ingredient in every product is listed on its product page, all of them, every time.

A man washing shampoo out of his hair

YOU'VE GOT QUESTIONS

Squatch has answers

  • We use the international standard ISO 16128 methodology for calculating the naturalness of our personal care products.

  • ISO 16128 is a methodology to determine whether or not an ingredient should be considered natural. Wanna get in deep on the fine print? Here’s more info on ISO 16128 Check it out

  • Using ISO 16128 methodology, we ensure that all of our personal care products are over 98% natural origin.